Category: Uncategorized

What is the Google Marketing Platform

The Google Marketing Platform is an integrated ad technology platform that gives advertisers and agencies the ability to plan, execute and build successful digital marketing

Programmatic DOOH – A Trend

Consumers of today are always connected, whether they are at home, at work, or anywhere else. The OOH industry has been developing fresh concepts and

Ad Networks Vs Ad Exchange

The programmatic advertising ecosystem consists of two parts: Ad networks and Ad exchanges. People often use them interchangeably because of their role in media buying.

Campaign Manager 360 – Explained

Campaign Manager 360 is a single tool for campaign planning, creative design and management, audience data organization and application, inventory acquisition and purchase, measurement, and

Google Search ads vs Search Ads 360

A platform called Google Adverts (formerly known as Google AdWords) makes it possible to handle paid text ads on the Google Search Engine. Advertisers can

SEO vs SEM: Understand the Differences

Paid and organic search results are the two primary subcategories of Google’s search results. Google’s algorithm incorporates many ranking factors. SEO aims to position your

Private Marketplace and Programmatic Direct

For the most seasoned marketers, the online advertising sector is crowded with a variety of media-buying strategies, making it more and more challenging to understand.

Google Ads vs. DV360: Key Differences

Google offers its advertisers the opportunity to run display ads with two of its products using the Google Display Network (GDN)—Google Ads and DV360. Google