In-game advertising, which is a great way for game developers to monetize their games, is one of the key trends in mobile game monetization. It
In this blog, you will learn all about organic and inorganic traffic, the most important forms of traffic you can get on your website. What
Attracting your target audience is the key to the success of any marketing campaign. Marketing experts need to keep an eye out for fresher, more
Authorized Digital Sales, also known as Ads.txt is an IAB technology that ensures to sell our digital ad inventories through sellers such as Adsense, who
Sellers. JSON is an IAB-provided standard to allow buyers to discover and verify entities who are either direct sellers of or intermediaries. Sellers, JSON works
The rise of CTV and OTT has encouraged the idea of “cord-cutting,” in which customers stop using their regular cable service in favor of only
OTT is a relatively new concept, so there is a huge amount of potential for growth. As more companies enter the OTT market, consumers have
The process of Ad Refresh is refreshing ads to serve new ads to users while they are visiting a specific web page. From the publisher’s
Header bidding often referred to as advance bidding or pre-bidding, is a programmatic approach to selling inventory to multiple ad exchanges at once before calling
In this article, we will learn about CCPA, GDPR, and CMP. The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that states
