Online video advertising platforms are becoming more popular as a result of the growth of the Internet and its replacement of traditional TV streaming, which
Over the last few years, Ad Viewability has become one of the key factors in the ad tech industry. For a long time, it was
It is possible to track all different kinds of digital marketing operations using digital metrics. Learn more about the metrics in digital marketing in this
Invalid traffic also known as IVT are the malicious bots, views and clicks on ads that increases conversion numbers resulting inflation on advertiser’s cost. As
With millions of people using digital platforms like websites and apps, advertisers have more options to reach their target audiences. The task at hand is
