What is the Google Marketing Platform

The Google Marketing Platform is an integrated ad technology platform that gives advertisers and agencies the ability to plan, execute and build successful digital marketing campaigns. Google Marketing Platform incorporates top-notch solutions to assist buyers in managing comprehensive campaigns across many platforms.   

For businesses that produce and market online advertising possibilities, portal products offer inventory management and ad-serving solutions. Google Marketing Platform is the foundation for online advertising operations of top global publishers and app developers. Google Marketing Platform helps clients excel in digital advertising with expert ad serving, yield management, and inventory solutions.

The improvement of client understanding is the top objective for marketers, according to a new poll of international marketing organizations. Google Marketing Platform respects client privacy and offers data choice options while delivering effective marketing.

Google Marketing Platform builds on existing integrations with the Google Analytics 360 suite and DoubleClick services for advertisers. Marketers are using advertising and analytics technology together to achieve great results. BookIt leverages Analytics 360 insights to create relevant travel content in Display & Video 360 for interested travelers. You have created a campaign. As a result, his sales increased by 20%. Google Marketing Platform is now introducing ways to make our products work together even more effectively. For example, the new Integration Center helps you discover valuable connections between products and easily set them up. 

Google Marketing Platform Tools 

Source: Google

Campaign Manager 

The campaign Manager controls data with ad serving, targeting, trafficking, and reporting features. The platform enables advertisers to report activity across all media channels, deduplicate conversions, set audiences, create ad trackers, and host creatives. With a full reach across the Google Marketing Platform stack and other channels, advertisers can leverage a variety of data sources to optimize each campaign.  

Read this article: Campaign Manager 360

Search Ads 360 

Search Ads 360 (formerly DoubleClick Search) is a search management platform used for campaign management and reporting for Google Ads, Bing Ads, Yahoo! Japan, Yahoo! Gemini, and Baidu – all in one interface. You can make large-scale changes across multiple platforms. And with Search Ads 360’s sophisticated bid strategies and customizable reporting metrics, you can seamlessly make these changes across campaigns, ad groups, keywords, and account-wide ads. 

Read this article: Search Ads 360

Display & Video 360 

Display & Video 360 (formerly DoubleClick Bid Manager) is a demand-side platform that allows advertisers to schedule display, native, video, and audio (including YouTube) campaigns. Additionally, advertisers can control creatives, apply audience data, and buy high-quality inventory directly from PMPs and Programmatic Guaranteed. 

Read this article: Display & Video 360

Analytics 360 

Analytics 360 is a measurement and attribution tool that helps advertisers understand how digital marketing is influencing user behavior. The platform enables audience management across all Google Marketing Platform properties, provides a comprehensive view of your customers, and improves performance with advanced funnel reports, attribution models, and Big Query integration for further analysis. and monitor the effect. You can also move audiences to Search Ads 360 and Display & Video 360 and run attribution analysis using account attribution data, which is not available in Google Analytics. 

Optimize 360 

If you’re interested in conversion rate optimization (CRO), Optimize 360 lets you test variations of your website or app to personalize the user experience. You can run different tests simultaneously, including A/B, multivariate, and redirect tests. Optimize 360 is natively integrated with Analytics 360, making it easy to use with other tools. So, you can quickly see where your site can be improved and apply those changes to your tests. 

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