Category: ergadx

What is Sellers.JSON?

Sellers. JSON is an IAB-provided standard to allow buyers to discover and verify entities who are either direct sellers of or intermediaries. Sellers, JSON works

What is Connected TV (CTV) Advertising?

The rise of CTV and OTT has encouraged the idea of “cord-cutting,” in which customers stop using their regular cable service in favor of only

What is OTT Advertising – A Synopsis

OTT is a relatively new concept, so there is a huge amount of potential for growth. As more companies enter the OTT market, consumers have

What is Ad Refresh?

The process of Ad Refresh is refreshing ads to serve new ads to users while they are visiting a specific web page. From the publisher’s

What is Header Bidding? – A Guide

Header bidding often referred to as advance bidding or pre-bidding, is a programmatic approach to selling inventory to multiple ad exchanges at once before calling

WHAT IS: CCPA, GDPR, CMP

In this article, we will learn about CCPA, GDPR, and CMP. The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that states

What is Video On Demand (VOD) ?

Online video advertising platforms are becoming more popular as a result of the growth of the Internet and its replacement of traditional TV streaming, which

Definition: Invalid Traffic (IVT)

Invalid traffic also known as IVT are the malicious bots, views and clicks on ads that increases conversion numbers resulting inflation on advertiser’s cost. As