Category: ergadx

13 Essential Steps to Craft B2C Media Planning in 2023

In the ever-evolving world of business, effectively reaching your target audience is paramount. This rings especially true in the realm of B2C (business-to-consumer) interactions, where

Ways to Increase App Revenue 2023-2024

In the dynamic environment of mobile apps, monetization has always been the primary goal of app developers and publishers. As the market becomes more competitive,

What is Ad Fraud? | Protection Against Ad Fraud

eRGADX and Double Verify Join Forces! However, with this, increased opportunity comes an increased risk of ad fraud and other types of invalid traffic. This

How will CTV affect Global Market in 2023?

In 2023, experts anticipate that the global market for CTV will continue its growth. Increasing adoption of streaming services and a growing number of connected

What is the Google Marketing Platform

The Google Marketing Platform is an integrated ad technology platform that gives advertisers and agencies the ability to plan, execute and build successful digital marketing

Programmatic DOOH – A Trend

Consumers of today are always connected, whether they are at home, at work, or anywhere else. The OOH industry has been developing fresh concepts and

Ad Networks Vs Ad Exchange

The programmatic advertising ecosystem consists of two parts: Ad networks and Ad exchanges. People often use them interchangeably because of their role in media buying.