IT business consultants are becoming essential for businesses aiming to stay competitive. These experts play a pivotal role in guiding companies through the complexities of
Being ahead of the curve is crucial in the ever-changing world of digital marketing. In India, video marketing has emerged as a key component of
eRGADX and Double Verify Join Forces! However, with this, increased opportunity comes an increased risk of ad fraud and other types of invalid traffic. This
In 2023, experts anticipate that the global market for CTV will continue its growth. Increasing adoption of streaming services and a growing number of connected
The Google Marketing Platform is an integrated ad technology platform that gives advertisers and agencies the ability to plan, execute and build successful digital marketing
The programmatic advertising ecosystem consists of two parts: Ad networks and Ad exchanges. People often use them interchangeably because of their role in media buying.
A platform called Google Adverts (formerly known as Google AdWords) makes it possible to handle paid text ads on the Google Search Engine. Advertisers can
For the most seasoned marketers, the online advertising sector is crowded with a variety of media-buying strategies, making it more and more challenging to understand.
In this blog, you will learn all about organic and inorganic traffic, the most important forms of traffic you can get on your website. What
Authorized Digital Sales, also known as Ads.txt is an IAB technology that ensures to sell our digital ad inventories through sellers such as Adsense, who
